Tuesday, July 31, 2007

100% Lifetime Buy Back vs. 30-Day 100% Money Back

100% Lifetime Buy Back guarantee is one of the most prominent trade practices in the jewelry industry. This practice stands for an unwritten promise made by the Jeweler ascertaining that if at anytime you want to return your gold jewelry & diamond engagement rings, the Jeweler will buy it back from you at the rate of gold or diamond on the day of transaction. The benefit of this policy is that your gold jewelry can be considered as a form of investment and on any given day it is worth its price in weight! The fallout of this practice is that your final jewelry price constitutes: making charges and wastage in addition to the gold cost and as a customer you stand to loose 15-20% of your investment in the form of these charges.
In comparison, a 30-Day 100% Money Back guarantee is a relatively new and unheard concept in the nation. This practice promises you a “trial period” of 30 Days to decide if you are completely satisfied with your purchase or not. In the event of dissatisfaction or any confusion at all, you can return back the jewelry and get ALL of your money back. If instead, you decide to go ahead with the purchase, then beginning 31st day, your jewelry is covered under the “Lifetime buy back guarantee”.
The benefits of 30-Day 100% Money Back guarantee are many:
1. You have an entire month to think over whether you would like to go ahead with your purchase or not.
2. You have the time to discuss with your family and friends in the comfort of your own home if you are satisfied with your purchase.
3. Finally, in the event of any doubt, this also gives you a fair chance to get the jewelry inspected for its quality and price by others.

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