Awesome response to our Diwali Festive Offer

Thank You! Rohini , Thank You! Pitampura for the jampacked response to our Diwali Festive offer. Our festive offer which is also advertised in the post: Diwali Wishes and Offers from Kathana was well received by the denizens of pitampura and rohini.

We distributed close to 40,000 flyers in most of the rohini sectors and some areas in Pitampura. The result: For most of the evening on the day of Dhanteras I was restricted to a 2-3 feet of space busy welcoming guests and keeping a watchful eye inside.

While gold and silver coins formed the staple for those out for just the dhanteras. Among the serious shoppers Chains(Indian and Italian) were the hottest selling, followed by light weight jewellery items like earrings and rings. Some came back for more with their relatives who didnt want to miss the bargain while others placed orders from the catalogue. We had 1 walk-in from the internet who walked out as our customer. Oh and if you think you have missed it we have extended it by another week just for our online visitors. And the time of this posting, it happens to be the last day for the offer.

One thing that was missing was the line outside the store. Sigh! We will aim for that the next time :)

Photo credit: johnnyalive via Flickr

Attractive time to buy gold

Look at whats happened to gold. Its touched a low of Rs. 11, 860 per 10 gms for 24K on 08/08/08 in Delhi. And no ones complaining: Neither the buyers nor the jewellers.

Our sales personnel haven't heaved a sigh of relief for the last couple of days. When they are not attending customers they are making calls to our existing customers informing them of the current gold prices. I am personally calling up friends, relatives and acquaintances.

This time of the year is usually slow in sales for the jewellery industry. But this fall in gold prices has been a shot in the arm for the sales of both gold jewellery and gold bars/biscuits. So much so that people are planning ahead and buying gold for the marriage season. As gold prices are expected to rise again during that time.

So, Should you buy gold now? There are both sides of the line still. You will find experts advising to buy gold now and not really wait for it to hit bottom. While some are of the belief that gold prices are slated to fall further to Rs. 11, 000.

Whatever your call. You can not blame prices not being within reach for your important gold purchases anymore. Be it investments, marriage or gifts.

Pitampura: A jewellery shoppers' Paradise

Check out our Diwali festive offer for 2008 here

I do not represent the Traders' Association of Pitampura or even the jewellery retailers here. Pitampura, in North West Delhi was famous for only and only its T.V. tower. Arguably the tallest structure in Delhi. Life was slow moving as everywhere else. Its only recently(isn't that a pan India phenomenon)that the changes around this area is noticeable and worth mentioning.

Especially, for gold jewellery shoppers, Pitampura has emerged as a complete shopping destination in North-West Delhi. It has clearly emerged as the most sought destination among nearby areas like Rohini, Shalimar Bagh, Ashok Vihar, Paschim Vihar and Punjabi Bagh

You can easily count the who's who of the jewellery world having an outlet here.
Here you will find tons of family jewellers like Goel Jewellers, Goelsons, Rawalpindi, Sona jewellers, Hira jewellers, Vasundhra Jewellers, Hiraq Jewellers, Pytex Jewellers, Baba Jewellers, Champalal Jewellers and Jewellery store chains like Tanishq, Bholasons, Joy Allukkas and P.P. Jewellers.

Infact when Gold Souk ( a mall dedicated to only jewellery stores) opened its first mall in Delhi, It was none other than our neighbourhood.

Some of the other well known jewellery hotspots are Karol Bagh, Chandni Chowk(Kucha Mahajani), Connaught Place and South Extension.

A few updates on this blog

A few announcements on whats new in this blog. Regular visitors must have noticed the right column has a few new things. We did this for a few reasons.

We cannot predict the price of gold but we can make the internet a better place to search for it. An update reflecting gold prices in our store on a daily basis would be available to our blog readers. We will try to update it after 12:30pm on days the market is open. So keep coming often to check the gold prices. We wish we could RSSize it. I will dig more into how can get them in your blogreader.

Google provides some interesting tools to help us share our knowledge of the jewellery world through the Custom Search Engine. We will keeping adding sites to this so that you get highly relevant search results quickly.

Thirdly, we are online a lot of times and would like visitors to take advantage of that fact by throwing question at us. Though right now I cannot commit on the times of the day and days of the week I will be available. So its going to be a little random. You can always send us your questions on info{@}kathana{.}in(Please remove the parenthesis to get our contact info). I check that on a regular basis.