The deal of the week....

Diamond Deal of the Week:

Round Brilliant Cut,

IGI Certified,

Carat : 70 cents

Color: J

Clarity: VS1

Cut: Very Good

Polish: Very Good

Symmetry: Very Good

Fluoroscence: Slight

Price : Rs. 45,500.

To view the certificate of the diamond : One click

Offer Expires on August'14'2010.

Good time to buy/invest in gold.

Last 2 days have been hectic so i am stealing the time this morning to post this. Gold prices hitting 18,100 for 24k and 17,300 for 22k has definitely brought cheer to the consumers and jewellers alike.

Jewellery buying is becoming cyclical with wedding season and festivities driving the sales. And July month end sees nothing of these two.

Consumers and jewellers have been booking gold for the upcoming festive season and you shouldn't miss out too. Over the past many years this pattern has repeated itself umpteen number of times. And you dont need to be a rocket scientist to guess this time around. Prices will rise when we near the diwali/christmas 2010.

Cheers and happy shopping :)

P.S. Get in touch with us about our "Gold Bonanza Offer" where your investment in gold can earn you 4% interest per annum.

Poem on "Diamond Deal"

Up and Down, High and Low,
Through a longgggg list I go...
Looking for that one perfect piece,
The price of which will please,

And while I did this boring task,
That lasted me over 5 hours,
I thought a few moments I should steal,
To write this horrible poem on the "diamond deal"....

hahaha, thank you for reading through this master piece. The rains and strains have just brought out the poet in me.

Engagement Rings: The NEW Collection

3- Fingered Ring



The Queen Bee



Classic Solitaire



Touch



Diamond Band

Beyond the 4Cs.....

We all know about the 4Cs used to describe a diamond namely: Color, Clarity, Cut and Carat. 4Cs are but a starting point to describe the characteristic of a diamond and hence its value. Its not the complete picture.

This post will talk about the price differences you see in 2 or more diamonds having the exact same 4Cs. Its best we take an example.

If you do a quick search for a
Round shape,
I color,
SI1 clarity,
1 carat,
Excellent Cut.

You will get more than half a dozen diamonds ( this at the time of writing the post..you might get a higher or lower number depending on when you try this search). They have prices ranging from 1,66,000 to 2,19,000. Even though the 4Cs of all these diamonds match there is a huge price difference.

What explains this?

"Other Details"

The answer lies in the oft not discussed/not well understood 'other' characteristics. Besides the 4Cs there are a dozen more parameters described in reports. Keywords like polish, symmetry, fluorescence, Girdle thickness, Measurements,table as a percentage of the diamond diameter, depth as a percentage of the diamond diameter. Online reports will delve into more detailed parameter listing like star length, crown angle, pavillion angle etc. This makes every diamond unique and hence the price differentiation which is calculated using a software which accounts for all the pieces of information mentioned above.

Insist on the Report

Things like location of the impurity whether its on the table or pavillion or near the girdle, similarly feather characteristics are present in the crown or pavillion or near the girdle. Thats why insisting on an electronic format report before buying a diamond is a must. You can clearly see them on the plottings section of the report.

Beyond the Report

Even Things not mentioned on the report also affects the value of a stone like yellow or brown shade(tinge). Diamonds show a tinge of yellow or brown right uptil E color( D being colorless) and hence that affects their brilliance. Yellow tinge is more desirable as compared to brown tinge and thus higher priced.

Summary

So how do we make an informed choice? Go beyond the obvious 4Cs. Most of the online retailers have around 12-14 characteristics mentioned. Besides insist on the Electronic format report( which comes in PDF). Talk to diamond experts and then put your money down.

Signature Collection 2010.

Pink Pendent. Must Have. Great for a night out.

Stands out in itself. Give your neck pieces some rest.

Peacock Inspired.Interesting interplay of Rosecut diamonds with meena gives it the "Mor pankhi" look.

If only the world were oval. For an elegant pair of danglers whose time has come.

Absolutely stunning! The flower swivels in the circular enclosing. Rosecut diamonds form the petals of the flower. Truly Contemporary

Very Delicately interwoven strands of diamond. What a bangle pair!!! Here in Black and white.

Simple, Elegant, unpretentious, fun loving.

HOT Diamond Deal of The Week

GIA Certified Round Brilliant Cut.

Carat Weight: 70 Cents
Color: H
Clarity: SI1
Cut: Very Good
Polish: Excellent
Symmetry: Very Good
Flouroscence: None

Price until July'25'2010: Rs. 77,400 or $1654 (USD)
Price After July'25'2010: Rs. 83,200 or $1778 (USD)

1% VAT Extra. International Shipping Charges Extra.

Kaleidoscope July 2010: New jewellery designs in store.

A few of the gold and diamond jewellery designs to hit the store this summer. We had fun shooting them. The results are bordering between amateur and professional photogrpahers. Hope you like them.

Wantonly lying interplay of some diamond rings at the store.

A majestic set of Diamond Bangle pairs.

A basic broad gold bangle pair

This necklace set has been quite popular with our customers. Interchangeable stone allows you to match with your dresses.
A beautiful diamond bracelet. Serious damage to your savings. Incredible fr self indulgence.
Fit for the Queen. Diamond bracelet with intricate and well balanced design.

Cosmos Basic cocktail ring. A good place to start experimenting with in-vogue party wear.