The Indian cabinet is considering a proposal to bring the Jewellery Industry under the scheduled Industry list, resulting in mandatory hallmarking of all precious metal jewelery retailed in the country. This will be an important move considering the huge losses Indian consumers suffer due to non- hallmarking. A survey by BIS in 2007 found 88% of non-halmarked jewellery sold to consumers had an average of 11% less purity as claimed. Read more here
Until now the hallmarking was voluntary and only a few jewellers(including us) adopted it completely. Another few only kept some of the items hallmarked to make an interesting marketing ploy while rest of the jewellery were non hallmarked. Whereas the majority jeweller community still continues to sell non-hallmarked jewellery resulting in huge losses to consumers.
This new development if passes through the (com)motions of our parliament would be a real boon to consumers.
Read more on this development here
What is hallmarking?
Until now the hallmarking was voluntary and only a few jewellers(including us) adopted it completely. Another few only kept some of the items hallmarked to make an interesting marketing ploy while rest of the jewellery were non hallmarked. Whereas the majority jeweller community still continues to sell non-hallmarked jewellery resulting in huge losses to consumers.
This new development if passes through the (com)motions of our parliament would be a real boon to consumers.
Read more on this development here
What is hallmarking?
