New Poll : Most important aspect when buying Jewellery

Dear Visitors to this blog. We have a new poll displayed on the right column. The poll 'Most important aspect when buying Jewellery' takes into account various reasons people shop at a jewellery store. You can select multiple options if you like.

The results are out. I am listing out the choices and the number of votes they received.

Purity --------7
Designs -------0
Occasion ------1
Gold Price ----1
Certification --2

The results indicated that the most important aspect while buying jewellery was Purity. Some kind of certification for the bought jewellery not just for the gold but also diamonds came in second. The occasion and price of gold tied for the 3rd place. And it seems it didn't matter so much as far as designs are concerned.

I am sure its not the same order for most of the people as jewelers like tiffany's have built business with their exclusive designs. You can be assured of the purity of gold by insisting on a hallmark jeweller. Gold and diamonds have different certification criteria. Gold is certified for its purity using 5 hallmark signs which are laser-carved on the ornament and doesn't come with an explicit certificate from the assay centre while diamonds are graded on 4Cs and should come with certificates from reputed institutions like GIA, IGI, EGL.