Lightweight Jewellery flavour of the season

There arent a lot of jewellery shows happening in the capital. So when Reed Exhibitions came to town with the JCK jewelry exhibition last weekend, you surely cant miss it. The markets in a large part of Delhi remain open on weekends so Monday, being off, seemed the right time to make that beeline for the hall no. 10 in Pragati Maidan.

This was JCKs 3rd edition of their B2B show in Delhi. And if you are wondering about the timing then let me tell you that this is the appropriate time for retailers to replenish their stocks just before the wedding & festive season.

A special note of thanks to the marketing manager of reed exhibitions(yes they understand what role bloggers play) who allowed us to take pictures of the galleries inside the hall. We were told not to take close ups of the jewellery items or the sales staff to which we honestly adhered.

The show featured wholesale jewellery manufacturers from around India and international jewellers from Italy, Dubai and Hong Kong. Gauging from the mood of the exhibitors it was clear that the high gold prices meant most of the jewellery was light weight. And this was visible across the exhibition hall, except for the wholesalers from South India who still displayed chunky jewellery designs from your neckline to midriff.

Another trend visible at the show was the apparent shift of precious metal jewellery from a 'storehouse of value' to a fashion accessory. Especially the Kundan Polki jewellery designs reinforced that paradigm shift from value in favour of design.

We at Kathana Jewellers are taking note of such shifts in consumer trends and appropriately making changes which will reflect in our store this coming diwali of 2008.

In the picture from left to right. Ankur Gupta and Yours Truly Aditya Gupta.