Jago Grahak Jago: Family jewellers give more value for money spent.

Bought jewellery from your neighbourhood jeweller then relax as you have invested your money in the right place. An Economic Times (ET) article today compares Branded/Online retailer vis-a-vis family jewellers. The comparision is on similar line as we have talked about in a blogpost 2 years ago ( read it here ).

Briefly the ET article talks about:

• Family jewellers ( like us ) price jewellery on a daily basis giving consumers the best possible prices, whereas online retailers and branded store use a fixed price concept raking in a margin of 50-100%.
• Family jewellers give a breakup of all the information like weight, making charges, buy back value whereas online retailers/branded stores arent always either so transparent or take their jewellery back or give ridiculously low value in return.
• This concept of fixed pricing thus goes against the very reason for buying gold/diamond jewellery if it cannot give you a better return.

Read the entire ET article here: http://bit.ly/hh73tN

Mobilizing gold reserves through Gold Bonanza Offer.

Usual Investment Mode: Consumers are investing in gold coins or bars and putting them in bank lockers or home lockers. With gold prices bound to rise in coming years, it makes for a good investment sense. Take a look at the chart for last 35 years of gold prices.

Gold Bonanza Offer: Instead of putting the gold investment in lockers when you deposit the gold under the gold bonanza offer you get an additional 4% interest on the value deposited. The only criterion being a minimum lock-in period of 1 year. At the end of 1 year a consumer can liquidate the gold at the prevailing rate and And since we launched it almost a year ago we have already mopped Rs.35 lacs worth of gold deposit from customers.

Gold Bonanza offer is uniquely run by Kathana Jewellers only.

Completely inspired by the article below:
Mobilizing Gold reserves for national development.

DIWALI SPARKLERS 2010.

The festival of Diwali is special to us and we would invite you to visit us as we have done special decorations inside and outside the store. While you soak in the atmosphere aslo enjoy great bargains in the form of 15% off making charges on gold jewllery ( yes! including the dubai , moving stones and neptune collection). and 15% off diamonds in diamond jewellery.

Offer valid till 15th Nov.

Note: this discount is not valid on solitaires.

New Jewellery collection this Diwali 2010 - 2

Grow with Gold: Gold in last 35 years

Gold has grown by leaps and bounds in the last few years right before our eyes, now raring to cross the Rs.20,000 mark. Infact we hear that it may soon cross the Rs.22,000 mark. Good for investment though. Contrast this with just 30 years ago when gold was unbelievably less than Rs. 1000. This chart( present in store) takes you through the remarkable rise in gold prices in the last 35 years.

(Click on the chart to enlarge the image)

Chart Courtesy : www.vinaya.co.in.

A Rocking Bangle!!!

A rocking bangle in solid 22k gold with superlative precision machining. Standout!!!

New Diamond Necklaces and Pendants in store - 1

New Diamond necklace sets and diamond pendents are already in store for the coming festive season of Navratra and Dusshera/Diwali. Also the impending marriage season starts from November. This is the first installment of fresh arrivals. A lot of our jewelery is in 14k - a reflection of the high gold prices. Click on the images to see an enlarged view.

ORO Bangles @ Kathana Jewellers. Latest collection to hit the stores.

Look no further than Kathana Jewellers latest collection of gold bangles from famed international and national brands. Latest bangle collection sports meena work in never-seen-before colours and patterns. Done entirely on sophisticated machines these bangles are international in design and finish while not spoiling the Indian sensitivity to price. All the bangles come with the Hallmark assurance.

Tips on finding good diamond deals

We have been going strength to strength by bolstering our diamond inventory, which now stands at more than 78,000 diamonds. SO while on 1 hand we can find you practically any diamond, the immediate thought that comes to mind is how can i find that 1 diamond which is a perfect mix of value and quality.

Here in this post we share tips to get bargains in general:

1) Look for non premium sizes: As discussed in the previous posts size like 1 carat, 0.50 carat, 0.60 carat or 1.5 carat or 2 carat are premium. Look for sizes like 0.95 or 0.57 carat to gain from human idiosyncrasies.

2) Look for better cut : Diamond pricing depends a lot on the visible factor too. So if a diamond looks better, no matter what its grading it is a good deal. One way to identify a good dimaond is going for a TRIPLE-EX which is CUT, POLISH and SYMMETRY all being Excellent. Well there is a premium to triple EXes but you can neutralize that by going for a clarity step down. SO for instance if you are looking for VS1 go for VS2 or VS2 then go for SI1. But going too far down on the clarity scale is not recommended. So the gain in going 1 step down in clarity is more than going for all EXes.

3) A litle bit of fluorescence isnt so bad. Dont always look for NONE fluorescence. A SLIGHT or FAINT fluorescence can save you a lot of money while not affecting the diamond looks as much.

4) Diamond of upto size 0.60 Carats are literally immune to clarity so for a F,G,H color shade you can go upto I1 clarity also.

5) Try Fancy shapes: Fancy shapes like princess, emerald, oval, heart, asscher, radiant, pear, marquise come at a discount as compared to round brilliant cut.

Hope these tips help you save money and make your search for that 1 diamond a lot easier.

After all you now have the E=MC² equivalent to the diamond search in your hands.

A word of caution: Going for uncertified diamonds is a self rip-off. Please dont do that to yourself.

In store: Dazzling new designs in 22k Hallmark gold bangles.

A brand new collection of bangles and kadas has hit the stores. Bangles in 22k Hallmarked gold designed to mesmerize you. Don't take our word for it. See it for yourself. Visit us at your convenience. Click on the pictures to get a closeup detailing the fine cuts.

Classic.

Traditionally Captivating

Very modern, very induvidualistic.

A touch of blue enamel adds a very contemporary touch. Very Very...ahem very beautiful.

Hypnotizing. Dont look for too long.

The showstopper for any party/wedding wear. The innovation in enamelling and the precision gold cutting creates a dazzling effect.

Exceptional.....Makings of a best seller.

Absolutely Desirable.

Join us on Facebook for the latest designs in-store at Kathana Jewellers

Diamond Deal Of The Week!

Howdy all?This week we are offering a pair of 30 pointers under our diamond deal section. What more, we offer to set it up for you in ultra chic three prong martini setting.

Check out the picture in the left to get a feel of how your studs would look. And yes, we did these one too!

The details of the diamonds under the deal is posted below:

Round Brilliant Cut,

GIA Certified,
Carat : 0.30
Color: I
Clarity: SI1
Cut: Very Good
Polish: Excellent
Symmetry: Very Good
Fluoroscence: Faint
Price : Rs. 11,900.

IGI Certified,
Carat : 0.30
Color: I
Clarity: VS2
Cut: Very Good
Polish: Excellent
Symmetry: Good
Fluoroscence: None
Price : Rs. 13,400

3-prong setting in 18 Carat Yellow Gold: Approximately Rs. 7,000-Rs.9,000.

Accessories for Men. New! Diamond Rings.

Men's jewellery is often an after thought in most jewellery stores as they concentrate more on the ladies fancies. Not so anymore! Check out our new range of men's ring. Now men too can flaunt wearable and modern gold and diamond rings.

Independence Day Diamond Deal

It is a well acknowledged fact in the diamond industry that diamonds of 1 Carat Weight sell at higher premium. This is because many of us are obsessed with wearing a diamond that is at least a carat! However if you are not too stuck up with the idea of wearing at least 1 carat, you can earn yourself some really good deal by looking at a diamond size that is slightly smaller than the magical number of 1 carat.

On first look if you look at a 95 cent diamond very carefully you may find it only marginally smaller than a 1 carat weight diamond. Not many will be able to tell that difference easily! So if you are willing to go for a slightly smaller diamond then you may be able to save yourself some serious money. We believe that is what smart shopping is all about.

To add a little objectivity here we are comparing two diamonds which are almost similar in various parameters except their carat weight. Look at the jump at the price when you move from a 96 cent diamond to a 1 carat diamond.

Round Brilliant Cut, IGI Certified

Carat Weight : .96 Carat

Color: J

Clarity: SI1

Cut: Excellent

Polish: Excellent

Symmetry:Very Good

Fluroroscence: None

Cost: Rs. 1,15,000.

TO vie the certificate for this diamond S2F87424

Round Brilliant Cut, IGI Certified

Carat Weight : 1.0 Carat

Color: J

Clarity: SI1

Cut: Excellent

Polish: Excellent

Symmetry:Very Good

Fluroroscence: None

Cost: Rs. 1,58,000.

To view the certificate for this diamond S2E88559

The prices for both the diamonds compared here fall under our this week's "HOT DIAMOND DEAL" section. Diamonds available on first come first serve basis. Offer expires on August'22'2010.

Being the largest aggregator of Diamonds in Delhi/NCR, we have an unparalleled insight into best diamond deals.

Kathana Jewellers' online inventory now has close to 45,000 certified diamonds at www.kathana.in. T

he prices are upto 40% lower than retail stores and upto 15% off other e-stores.

Diamond deal of the week 7-8-2010

Diamond Deal of the Week.

Round Brilliant Cut,

IGI Certified,
Carat : 0.51
Color: F
Clarity: VS1
Cut: Excellent
Polish: Excellent
Symmetry: Very Good
Fluoroscence: None
Price : Rs. 48,700.

Offer Expires on August-15-2010.

Light Weight Mangalsutra Pendants

Mangalsutras can be a stylish accessory too. We share here a few light weight designs which have been widely accepted at our stores. Tons of newly weds are now opting for light weight mangalsutra pendants that they can wear everyday and everywhere and with almost everything. Check these pics out:

For more upto-date designs Join us on Facebook.

The deal of the week....

Diamond Deal of the Week:

Round Brilliant Cut,

IGI Certified,

Carat : 70 cents

Color: J

Clarity: VS1

Cut: Very Good

Polish: Very Good

Symmetry: Very Good

Fluoroscence: Slight

Price : Rs. 45,500.

To view the certificate of the diamond : One click

Offer Expires on August'14'2010.

Good time to buy/invest in gold.

Last 2 days have been hectic so i am stealing the time this morning to post this. Gold prices hitting 18,100 for 24k and 17,300 for 22k has definitely brought cheer to the consumers and jewellers alike.

Jewellery buying is becoming cyclical with wedding season and festivities driving the sales. And July month end sees nothing of these two.

Consumers and jewellers have been booking gold for the upcoming festive season and you shouldn't miss out too. Over the past many years this pattern has repeated itself umpteen number of times. And you dont need to be a rocket scientist to guess this time around. Prices will rise when we near the diwali/christmas 2010.

Cheers and happy shopping :)

P.S. Get in touch with us about our "Gold Bonanza Offer" where your investment in gold can earn you 4% interest per annum.

Poem on "Diamond Deal"

Up and Down, High and Low,
Through a longgggg list I go...
Looking for that one perfect piece,
The price of which will please,

And while I did this boring task,
That lasted me over 5 hours,
I thought a few moments I should steal,
To write this horrible poem on the "diamond deal"....

hahaha, thank you for reading through this master piece. The rains and strains have just brought out the poet in me.

Engagement Rings: The NEW Collection

3- Fingered Ring



The Queen Bee



Classic Solitaire



Touch



Diamond Band

Beyond the 4Cs.....

We all know about the 4Cs used to describe a diamond namely: Color, Clarity, Cut and Carat. 4Cs are but a starting point to describe the characteristic of a diamond and hence its value. Its not the complete picture.

This post will talk about the price differences you see in 2 or more diamonds having the exact same 4Cs. Its best we take an example.

If you do a quick search for a
Round shape,
I color,
SI1 clarity,
1 carat,
Excellent Cut.

You will get more than half a dozen diamonds ( this at the time of writing the post..you might get a higher or lower number depending on when you try this search). They have prices ranging from 1,66,000 to 2,19,000. Even though the 4Cs of all these diamonds match there is a huge price difference.

What explains this?

"Other Details"

The answer lies in the oft not discussed/not well understood 'other' characteristics. Besides the 4Cs there are a dozen more parameters described in reports. Keywords like polish, symmetry, fluorescence, Girdle thickness, Measurements,table as a percentage of the diamond diameter, depth as a percentage of the diamond diameter. Online reports will delve into more detailed parameter listing like star length, crown angle, pavillion angle etc. This makes every diamond unique and hence the price differentiation which is calculated using a software which accounts for all the pieces of information mentioned above.

Insist on the Report

Things like location of the impurity whether its on the table or pavillion or near the girdle, similarly feather characteristics are present in the crown or pavillion or near the girdle. Thats why insisting on an electronic format report before buying a diamond is a must. You can clearly see them on the plottings section of the report.

Beyond the Report

Even Things not mentioned on the report also affects the value of a stone like yellow or brown shade(tinge). Diamonds show a tinge of yellow or brown right uptil E color( D being colorless) and hence that affects their brilliance. Yellow tinge is more desirable as compared to brown tinge and thus higher priced.

Summary

So how do we make an informed choice? Go beyond the obvious 4Cs. Most of the online retailers have around 12-14 characteristics mentioned. Besides insist on the Electronic format report( which comes in PDF). Talk to diamond experts and then put your money down.

Signature Collection 2010.

Pink Pendent. Must Have. Great for a night out.

Stands out in itself. Give your neck pieces some rest.

Peacock Inspired.Interesting interplay of Rosecut diamonds with meena gives it the "Mor pankhi" look.

If only the world were oval. For an elegant pair of danglers whose time has come.

Absolutely stunning! The flower swivels in the circular enclosing. Rosecut diamonds form the petals of the flower. Truly Contemporary

Very Delicately interwoven strands of diamond. What a bangle pair!!! Here in Black and white.

Simple, Elegant, unpretentious, fun loving.