Why buy Certified Diamonds from Kathana Jewellers?

Since we launched our diamond module online we have had many mails, phone calls and walks in pour in with one specific question: "Why should we buy certified diamonds from you?". We decided that it would be a great idea to address this question in our blog here.

There are a multitude of reasons why you should buy from us, but here are the top 5 objective reasons why shopping for certified diamonds at Kathana is the best value for money:

1. We are based out of India: Around 90% of the raw diamonds are cut and polished in India. These diamonds are then certified from labs such as GIA, IGI etc. and then shipped world over. Since every time a diamond travels, over heads such as transportation, custom duties, taxes, insurance etc. add on, the price of the diamond goes up too. We save you money on all these over heads by selling the diamonds from India.

2. Inventory Less Model: We follow a unique inventory less business model. That is, apart from a few sample pieces we do not stock any diamonds with us. This means that a large chunk of the overheads that goes into maintaining an inventory (and trust us, that is a huge figure)is nullified. Lower overheads means that we can pass on the price benefit to you and thus provide you a diamond at the best prices.

3. We are present Offline : If you are skeptical about purchasing online, you are most welcome to visit us in our store. We are not a virtual store. We have a brick and mortar presence,and we have been in this business for half a decade now. And unlike virtual stores we give you the option to come and inspect your purchase before you make the final payment for it.


4. We offer the BEST prices: Our financial experts have worked really hard on our business model to make sure that our prices are unbeatable. Most of the time, they are. Most of the online stores that sell certified diamonds also share the certificate number for the diamond. We strongly encourage you to search our diamond data base using the certificate number (top right corner at http://www.kathana.in/classicDiamondSearch.php) of your shortlisted diamond and compare the prices. You will realize that we provide the exact diamond at lower prices.

5. Being Small is A Blessing: While we are striving hard to grow bigger, we realize that being a small store is a blessing too. The best advantage is that we work with our customers on 1-on-1 basis. This gives us the opportunity to practice the highest standards in customer service. In addition being a team of young and dynamic people we are much more flexible, transparent and approachable.

Photo Credit : Mrs_logic , Festivefrog , tambako , tambako , fotomaker