Attractive time to buy gold

Look at whats happened to gold. Its touched a low of Rs. 11, 860 per 10 gms for 24K on 08/08/08 in Delhi. And no ones complaining: Neither the buyers nor the jewellers.

Our sales personnel haven't heaved a sigh of relief for the last couple of days. When they are not attending customers they are making calls to our existing customers informing them of the current gold prices. I am personally calling up friends, relatives and acquaintances.

This time of the year is usually slow in sales for the jewellery industry. But this fall in gold prices has been a shot in the arm for the sales of both gold jewellery and gold bars/biscuits. So much so that people are planning ahead and buying gold for the marriage season. As gold prices are expected to rise again during that time.

So, Should you buy gold now? There are both sides of the line still. You will find experts advising to buy gold now and not really wait for it to hit bottom. While some are of the belief that gold prices are slated to fall further to Rs. 11, 000.

Whatever your call. You can not blame prices not being within reach for your important gold purchases anymore. Be it investments, marriage or gifts.