Update 20/3/2010: We have launched India's First hybrid model of diamond retailing by an independent jeweller. Its a momentous occasion as we are living a dream we have talked about in this very post. Find out more here.-----------------------------------------------------------------
This is the second post in the Blue Ocean Opportunities in Indian gems and Jewellery sector series. My first post is here.
This post has various inspirations. Medical tourism, e-commerce and sramana mitra's posts on India 2020, a query from a finnish visitor to our blog, india's unique position as a diamond processing hub. I know it looks like the opening of a thriller from a future Tom cruise's science fiction movie. So hold on to see the outcome.
For all the naysayers who think Internet is still in its infancy in India, this can be a perfect antidote. An e-commerce initiative not just for Indians but the whole world visiting India.
Imagine a certain Mr. Hakkinen from Finland plans to pop the question with an engagement ring. He logs online and chooses from thousands of diamonds online before settling for a 1.5 carat , asscher cut, fancy yellow , SI2, ideal cut . Not just that , he also orders a setting /style of the engagement ring. He chooses the delivery option of faraway India. No his girlfriend is not Indian, infact, He is visiting delhi for a business trip and plans to mix some personal shopping with it. As he chooses New Delhi airport among various options within the city for the delivery of his ring.
At the New Delhi airport which has been upgraded for the recently concluded Common Wealth games in 2010, he walks into a swanky store to pick up the ring, gift wrap it and also the diamond certificate that comes with it.
Mr. Hakkinen is assured of the best priced diamonds in the world. Thanks to india's dominance in polishing 90% of the world's small diamonds. India enjoys a crucial position in the world diamond supply chain. With 9 0ut of 11 diamonds in the world polished here. These diamonds are then shipped everywhere in the world. Mr. Hakkinen knows this and thats why no other international site (bluenile.com, abazias.com or amazon.com) offers to deliver loose diamonds or their jewellery in India. In fact the diamonds are priced at atleast 20% less than these websites. Enough to pay back for the airlines ticket. And at the heart of this reasoning lies the logic of making that purchase.
This can be a reality for millions of visitors coming into India as tourists, business persons, patients etc. In each of these cases a trip to India can be redeemed for more.
Related Articles:
Blue Ocean opportunites in Indian Jewellery Industry
This post has various inspirations. Medical tourism, e-commerce and sramana mitra's posts on India 2020, a query from a finnish visitor to our blog, india's unique position as a diamond processing hub. I know it looks like the opening of a thriller from a future Tom cruise's science fiction movie. So hold on to see the outcome.
For all the naysayers who think Internet is still in its infancy in India, this can be a perfect antidote. An e-commerce initiative not just for Indians but the whole world visiting India.
Imagine a certain Mr. Hakkinen from Finland plans to pop the question with an engagement ring. He logs online and chooses from thousands of diamonds online before settling for a 1.5 carat , asscher cut, fancy yellow , SI2, ideal cut . Not just that , he also orders a setting /style of the engagement ring. He chooses the delivery option of faraway India. No his girlfriend is not Indian, infact, He is visiting delhi for a business trip and plans to mix some personal shopping with it. As he chooses New Delhi airport among various options within the city for the delivery of his ring.
At the New Delhi airport which has been upgraded for the recently concluded Common Wealth games in 2010, he walks into a swanky store to pick up the ring, gift wrap it and also the diamond certificate that comes with it.
Mr. Hakkinen is assured of the best priced diamonds in the world. Thanks to india's dominance in polishing 90% of the world's small diamonds. India enjoys a crucial position in the world diamond supply chain. With 9 0ut of 11 diamonds in the world polished here. These diamonds are then shipped everywhere in the world. Mr. Hakkinen knows this and thats why no other international site (bluenile.com, abazias.com or amazon.com) offers to deliver loose diamonds or their jewellery in India. In fact the diamonds are priced at atleast 20% less than these websites. Enough to pay back for the airlines ticket. And at the heart of this reasoning lies the logic of making that purchase.
This can be a reality for millions of visitors coming into India as tourists, business persons, patients etc. In each of these cases a trip to India can be redeemed for more.
Related Articles:
Blue Ocean opportunites in Indian Jewellery Industry
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