Save Money! GO Custom!!!

Yes this can be true. Sounds counter-intuitive so Let me give you 2 examples.

Dell: The famed computer giant from US has become huge by offering customers the option to customize their laptops for virtually any configuration.

Bluenile.com : For the uninitiated this is the largest online retailer of jewelry in US. Here you can custom make rings that fits your budget, style and occasion. All this at prices well below any offline store can offer.

Alright but how do they actually save money?

The answer lies in the economics of shelving cost. Simply put every item you find in the shelves (or jewelry boxes) of a retailer carries an overhead attached to it. This overhead is the interest money a retailer pays to its investors, banks or whomever they might have borrowed the money from. This cost is directly passed on the customer and the retailer adds some of his own margin to the final MRP.

So your final price tag looks like this: Actual cost of the product + Interest Cost + Retailers Margin.

These giants have very cleverly eliminated the "Interest Cost" part in the equation effectively bringing down the prices.

How do we do it?

At Kathana Jewellers we have effectively emulated this strategy at our offline store. This allows us to give our customers virtually any kind of ring they desire within a budget determined by them.

With a back office in the diamond city : Surat, Gujarat, we are well connected with the diamond manufacturers . After an order is placed we order your diamond directly with the manufacturer and set in the design of your choice. All this in 2 weeks time.

And yes we have more than a dozen satisfied customers. You not only get a ring of your design , You actually save some money in the process.

Please note this is not an e-commerce initiative. You can find our exact co-ordinates here

Related Posts:
Custom Made Engagement Rings
Thank You ...Trendylicious!

Color:

Theory teaches us that diamonds are allotrope of Carbon and hence diamonds composed of pure carbon are colorless. However such stones are extremely rare. Rather, most of the diamonds found in nature have slight shades of yellow or brown. The color in diamond is attributed to the presence of small traces of other elements such as Hydrogen, Boron or Nitrogen, all of which are known to impart color. The shades of yellow or brown are in particular attributed to the presence of Nitrogen.

Scale to Grade Color of a Diamond:

To grade the color of diamond, the entire diamond industry now uses the color grading scale introduced by GIA in 1950. This scale goes from D to Z, where D stands for colorless diamonds, while Z implies the presence of light yellow color.

• D (Colorless) – This is the highest color grade your diamond can be. D stands for colorless which means that the diamond is absolutely white. This color emits unequaled brilliance, and is extremely rare.
• E (Colorless) – This color grade suggests that diamond contains some minute traces of color. E-colored diamonds too emit unsurpassed brilliance and are very rare.
• F (Colorless) - Diamonds falling under F-grade of color have minute traces of color which can only be detected by a trained gemologist. F-color diamonds qualify as a high-quality color grade diamonds.
• G, H (Near Colorless) – Diamonds under G and H color fall under noticeable color category. The color is prominent only when the diamonds are compared to higher color grades diamonds. To the untrained eyes the diamonds still appear to be colorless.
• I, J (Near Colorless) – Color grade I and J imply that the diamond has a slightly detectable color. But these diamonds are great value for money as they appear colorless to the naked eye yet doesn’t cost as much as higher color grade diamonds.
• K, L, M (Faint Yellow) – Diamonds falling under K,L and M category have noticeable color. Despite the presence of color, these diamonds can still be brilliant and emit fire.

Though colorless diamonds are deemed expensive, there is a whole range of fancy colored diamonds which are just as rare as exquisite. A color more intense than the “Z” grade on the color scale stands for a yellow colored diamond and falls under the class of fancy colored diamonds. There are other rare colors such as blue, pink, purple, or red which tend to be very expensive and just as beautiful!

Quick Fact: Compared to other shapes, brilliant round-cut diamonds, regardless of color, look brighter because of their ability for greater light dispersion.