RL1854 takes up industry reform for 1gm gold jewellery

I was surprised to know that 1-gm (imitation) jewellery trade too was under the same attack as precious metal jewllery is. In precious metal jewellery customers were being undersold, whereas the reverse was happening in imitation jewellery. Consumers were being oversold. Fortunately for gold and silver sold in any form/caratage of jewellery BIS has taken the right step by coming out with Hallmarking guidelines and implementing them through Assay labs. The immitation jewellery sector was not so lucky as the base metal in that category is made of metals other than gold/silver.

There was an opportunity lurking and most retailers grabbed it the wrong way. So this sector became a money spinner for the retailers and the consumer was being fleeced. It also meant an opportunity to comeout and standardize the sector. Amrish Jain of Aarel Jewellers Pvt Ltd. rose to this occasion. Aarel bought out advertisement in quite a few national dailies and started blogging to educate people on the current state of affairs and thus in one fell swoop became the undisputed leader in immitation jewellery.

It takes a lot of guts, conviction and vision to stand out from the crowd. Its tough to say 'STOP' to a practice in which the entire industry is consumed. And when you can do that , thats when you are reckoned as a leader.

We need few more jewellers to recognise its an opportunity to believe in 'It's profitable to be ethical.'

Disclaimer: Kathana Jewellers does not stock 1-gm jewellery.

What is 1-gm jewellery?

This is more of a FAQ type post on 1-gm jewellery.

What is 1-gm jewellery?

An inexpensive way to indulge in your passion for gold. Here an inexpensive metal like brass or copper is plated with a thin film of gold. So the resulting ornament gives the impression that you are wearing a gold ornament, by spending far less than a real gold ornament. It is also popularly known as imitation jewellery.

Does it actually use 1-gm of gold?

The plating is very thin film of gold. And depending on whether its an earring or a necklace it could use anywhere from 0.5 gms to 3 gms of gold.

Does it have a resale value or Can I use it for investment?

You need to find out from the vendor what its resale value is. Unlike real gold ornaments which can be melted and recast into other forms of jewellery. Not much can be salvaged out of a gold plated jewellery when melted. So it cannot be really thought of as an investment.

Is the 1-gm jewellery hallmarked?

Hallmarking is an indication of the purity of a gold ornament. Since the base metal of 1 gm jewellery is either brass or copper hallmarking is not applicable to it. Its an easy way to identify the vendor's credentials.

DIsclaimer: Kathana Jewellers does not stock or deal in 1-gm jewellery.