Awesome response to our Diwali Festive Offer

Thank You! Rohini , Thank You! Pitampura for the jampacked response to our Diwali Festive offer. Our festive offer which is also advertised in the post: Diwali Wishes and Offers from Kathana was well received by the denizens of pitampura and rohini.

We distributed close to 40,000 flyers in most of the rohini sectors and some areas in Pitampura. The result: For most of the evening on the day of Dhanteras I was restricted to a 2-3 feet of space busy welcoming guests and keeping a watchful eye inside.

While gold and silver coins formed the staple for those out for just the dhanteras. Among the serious shoppers Chains(Indian and Italian) were the hottest selling, followed by light weight jewellery items like earrings and rings. Some came back for more with their relatives who didnt want to miss the bargain while others placed orders from the catalogue. We had 1 walk-in from the internet who walked out as our customer. Oh and if you think you have missed it we have extended it by another week just for our online visitors. And the time of this posting, it happens to be the last day for the offer.

One thing that was missing was the line outside the store. Sigh! We will aim for that the next time :)

Photo credit: johnnyalive via Flickr

Happy Diwali Wishes and Offers from Kathana Jewellers

Kathana family wishes everyone a very Happy Diwali. May this Diwali bring health and prosperity to you and your loved ones. Just like last year, Kathana Jewellers would urge you to make a pledge for a 'Smoke Free diwali' this year too. Delhi can be much better off without the smoke we have to inhale after Diwali Celebrations.

'Sone Pe Suhaga' Offers for Diwali 2008.

We have slashed making charges for Chains and Bangles at our store.The offer runs from (25th Oct-2nd Nov, 2008, Extended!)

Chains/Bangles : Rs 85/gram
Italian Chains : Rs 130/gram
Antique Bangles: Rs 130/gram

Gold prices have already sent people scurrying for the jewellery stores. And you shouldnt be sitting in front of your computers staring at the screen anymore either.

Gold prices bring back smiles in time for Diwali 2008

Diwali is around the corner and gold prices have fallen just in time to something which will bring smile to your face. Today i.e. as of Oct. 22nd, 2008 the gold prices for 24K is Rs.12,450 per 10gms. Which means for 22K the prices of gold are Rs. 12,050 per 10 gms.

Prices just a week ago made the predictions of a gold-less diwali come true. Prices were 13,350 on the 15th Oct. Which means there has been a fall of 1000 rupees within a week.

Most of the year has been lacklustre for the jewellers owning to high gold prices. And Diwali a traditionally auspicious season to buy gold was much anticipated by both shoppers and jewellers. Shoppers were looking to make the important purchase for their weddings/gifting while jewellers are trying to meet their sales target.

More smiles coming next with our Diwali offers.

Photo Credit : Sean-b

Asking the right questions to your jeweller.

Oh the bad news doesnt stop flowing for the financial markets turmoil. It took its toll in India too with ICICI bank sending out SMSes to its customers saying everything is fine with the bank. Our FM and prime minister frequently assuring the nation. For an average Joe on the street it does create some uncomfort in his/her mind, no matter how resilient we might claim our economy is. Couple that with the festive season around who wouldnt like a deal.

Below we have compiled a list of readings from our previous posts to help you ask the right questions when you go shopping for gold this diwali.

1) In your zeal to get a good deal do not bargain for Non-Hallmarked jewellery and low making charges. Ask for hallmark jewellery.
What is Hallmark Jewellery?

2) Making charges continues to be "THE" criteria for making a purchase. Infact it should be one of the criterias to look for.
Low making charges could be a trap. Learn how to evaluate it here.

3) Does your jeweller use local terms to explain attributes of diamonds and gold?
Jewellery SHoppers: beware of these 5 pitfalls on Ebay India
5 more things you should know when shopping for jewellery


4) Are you over looking buy back policies?
DOnt let it be the last and least criteria

5) Buying gold from Bank?
It could be your trusted bank but is it offering you value?

Bonus:
Looking for actual deals through multi-purpose jewellery.
Sensible Jewellery


A little above half an hour spent here will go a long way in getting the right bargain this diwali. Don't they say: You are known by the question you ask and not the answers you give.

Image Courtesy: MdCruz

What is 1-gm jewellery?

This is more of a FAQ type post on 1-gm jewellery.

What is 1-gm jewellery?

An inexpensive way to indulge in your passion for gold. Here an inexpensive metal like brass or copper is plated with a thin film of gold. So the resulting ornament gives the impression that you are wearing a gold ornament, by spending far less than a real gold ornament. It is also popularly known as imitation jewellery.

Does it actually use 1-gm of gold?

The plating is very thin film of gold. And depending on whether its an earring or a necklace it could use anywhere from 0.5 gms to 3 gms of gold.

Does it have a resale value or Can I use it for investment?

You need to find out from the vendor what its resale value is. Unlike real gold ornaments which can be melted and recast into other forms of jewellery. Not much can be salvaged out of a gold plated jewellery when melted. So it cannot be really thought of as an investment.

Is the 1-gm jewellery hallmarked?

Hallmarking is an indication of the purity of a gold ornament. Since the base metal of 1 gm jewellery is either brass or copper hallmarking is not applicable to it. Its an easy way to identify the vendor's credentials.

DIsclaimer: Kathana Jewellers does not stock or deal in 1-gm jewellery.

Free mobile updates on Gold prices, Jewellery trends and new offers

Google has a knack for freeing the use of some fundamental needs of businesses today. We have felt the need to provide gold prices update to people who desire to keep a close tab on it even when they are mobile. Enter google with their SMS channels.

Kathana Jewellers have started their own SMS channel called GoldNews . Through this we can now provide you updates on gold prices on a day to day basis, new jewellery trends, new offers right on your mobile for free.

How to subscribe:

1) Send an SMS 'on goldnews' to 9870807070.
2)Thereafter you will receive a confirmation message and a message to accept the terms and conditions of the service. This service is completely managed by google.
3) Send an SMS 'Accept' to 9870807070.
4) Thereafter you will start receiving gold price updates right on your phone.
5) You can unsubscribe to this service by SMS 'off goldnews' to 9870807070.