Accessories for Men. New! Diamond Rings.

Men's jewellery is often an after thought in most jewellery stores as they concentrate more on the ladies fancies. Not so anymore! Check out our new range of men's ring. Now men too can flaunt wearable and modern gold and diamond rings.

Independence Day Diamond Deal

It is a well acknowledged fact in the diamond industry that diamonds of 1 Carat Weight sell at higher premium. This is because many of us are obsessed with wearing a diamond that is at least a carat! However if you are not too stuck up with the idea of wearing at least 1 carat, you can earn yourself some really good deal by looking at a diamond size that is slightly smaller than the magical number of 1 carat.

On first look if you look at a 95 cent diamond very carefully you may find it only marginally smaller than a 1 carat weight diamond. Not many will be able to tell that difference easily! So if you are willing to go for a slightly smaller diamond then you may be able to save yourself some serious money. We believe that is what smart shopping is all about.

To add a little objectivity here we are comparing two diamonds which are almost similar in various parameters except their carat weight. Look at the jump at the price when you move from a 96 cent diamond to a 1 carat diamond.

Round Brilliant Cut, IGI Certified

Carat Weight : .96 Carat

Color: J

Clarity: SI1

Cut: Excellent

Polish: Excellent

Symmetry:Very Good

Fluroroscence: None

Cost: Rs. 1,15,000.

TO vie the certificate for this diamond S2F87424

Round Brilliant Cut, IGI Certified

Carat Weight : 1.0 Carat

Color: J

Clarity: SI1

Cut: Excellent

Polish: Excellent

Symmetry:Very Good

Fluroroscence: None

Cost: Rs. 1,58,000.

To view the certificate for this diamond S2E88559

The prices for both the diamonds compared here fall under our this week's "HOT DIAMOND DEAL" section. Diamonds available on first come first serve basis. Offer expires on August'22'2010.

Being the largest aggregator of Diamonds in Delhi/NCR, we have an unparalleled insight into best diamond deals.

Kathana Jewellers' online inventory now has close to 45,000 certified diamonds at www.kathana.in. T

he prices are upto 40% lower than retail stores and upto 15% off other e-stores.

Diamond deal of the week 7-8-2010

Diamond Deal of the Week.

Round Brilliant Cut,

IGI Certified,
Carat : 0.51
Color: F
Clarity: VS1
Cut: Excellent
Polish: Excellent
Symmetry: Very Good
Fluoroscence: None
Price : Rs. 48,700.

Offer Expires on August-15-2010.

Light Weight Mangalsutra Pendants

Mangalsutras can be a stylish accessory too. We share here a few light weight designs which have been widely accepted at our stores. Tons of newly weds are now opting for light weight mangalsutra pendants that they can wear everyday and everywhere and with almost everything. Check these pics out:

For more upto-date designs Join us on Facebook.

The deal of the week....

Diamond Deal of the Week:

Round Brilliant Cut,

IGI Certified,

Carat : 70 cents

Color: J

Clarity: VS1

Cut: Very Good

Polish: Very Good

Symmetry: Very Good

Fluoroscence: Slight

Price : Rs. 45,500.

To view the certificate of the diamond : One click

Offer Expires on August'14'2010.

Good time to buy/invest in gold.

Last 2 days have been hectic so i am stealing the time this morning to post this. Gold prices hitting 18,100 for 24k and 17,300 for 22k has definitely brought cheer to the consumers and jewellers alike.

Jewellery buying is becoming cyclical with wedding season and festivities driving the sales. And July month end sees nothing of these two.

Consumers and jewellers have been booking gold for the upcoming festive season and you shouldn't miss out too. Over the past many years this pattern has repeated itself umpteen number of times. And you dont need to be a rocket scientist to guess this time around. Prices will rise when we near the diwali/christmas 2010.

Cheers and happy shopping :)

P.S. Get in touch with us about our "Gold Bonanza Offer" where your investment in gold can earn you 4% interest per annum.

Poem on "Diamond Deal"

Up and Down, High and Low,
Through a longgggg list I go...
Looking for that one perfect piece,
The price of which will please,

And while I did this boring task,
That lasted me over 5 hours,
I thought a few moments I should steal,
To write this horrible poem on the "diamond deal"....

hahaha, thank you for reading through this master piece. The rains and strains have just brought out the poet in me.

Engagement Rings: The NEW Collection

3- Fingered Ring



The Queen Bee



Classic Solitaire



Touch



Diamond Band

Beyond the 4Cs.....

We all know about the 4Cs used to describe a diamond namely: Color, Clarity, Cut and Carat. 4Cs are but a starting point to describe the characteristic of a diamond and hence its value. Its not the complete picture.

This post will talk about the price differences you see in 2 or more diamonds having the exact same 4Cs. Its best we take an example.

If you do a quick search for a
Round shape,
I color,
SI1 clarity,
1 carat,
Excellent Cut.

You will get more than half a dozen diamonds ( this at the time of writing the post..you might get a higher or lower number depending on when you try this search). They have prices ranging from 1,66,000 to 2,19,000. Even though the 4Cs of all these diamonds match there is a huge price difference.

What explains this?

"Other Details"

The answer lies in the oft not discussed/not well understood 'other' characteristics. Besides the 4Cs there are a dozen more parameters described in reports. Keywords like polish, symmetry, fluorescence, Girdle thickness, Measurements,table as a percentage of the diamond diameter, depth as a percentage of the diamond diameter. Online reports will delve into more detailed parameter listing like star length, crown angle, pavillion angle etc. This makes every diamond unique and hence the price differentiation which is calculated using a software which accounts for all the pieces of information mentioned above.

Insist on the Report

Things like location of the impurity whether its on the table or pavillion or near the girdle, similarly feather characteristics are present in the crown or pavillion or near the girdle. Thats why insisting on an electronic format report before buying a diamond is a must. You can clearly see them on the plottings section of the report.

Beyond the Report

Even Things not mentioned on the report also affects the value of a stone like yellow or brown shade(tinge). Diamonds show a tinge of yellow or brown right uptil E color( D being colorless) and hence that affects their brilliance. Yellow tinge is more desirable as compared to brown tinge and thus higher priced.

Summary

So how do we make an informed choice? Go beyond the obvious 4Cs. Most of the online retailers have around 12-14 characteristics mentioned. Besides insist on the Electronic format report( which comes in PDF). Talk to diamond experts and then put your money down.

Signature Collection 2010.

Pink Pendent. Must Have. Great for a night out.

Stands out in itself. Give your neck pieces some rest.

Peacock Inspired.Interesting interplay of Rosecut diamonds with meena gives it the "Mor pankhi" look.

If only the world were oval. For an elegant pair of danglers whose time has come.

Absolutely stunning! The flower swivels in the circular enclosing. Rosecut diamonds form the petals of the flower. Truly Contemporary

Very Delicately interwoven strands of diamond. What a bangle pair!!! Here in Black and white.

Simple, Elegant, unpretentious, fun loving.