Engagement Ring Designs:A peek into whats new.

Remember every time you sighhhed at a gorgeous looking ring in a High profile store and said to yourself that : You can't afford this. Well not anymore.
Tis the marriage season and we know a lot of you out there are looking for a great engagement ring for yourself or for your would be bride. Lets say your search ends here at Kathana Jewellers. In 2 weeks time we are bringing an exquisite variety of rings with impeccable finish to the store.

We have tied up with vendors who supply the exact same rings you will find at some of the High profile stores in Delhi. Except that the prices are a lot smarter with us. With the option of choosing your own center diamond( you do know about the online inventory of thousands of certified diamonds at Kathana....right? where certified diamonds from GIA and IGI start at Rs,5700 only. Here take a look , Certified Diamonds) the rings will be as affordable as you want. So Don't burn a hole in your pocket and stop sighhhhhhh....ing. You can now afford them.

Oh BTW, our Neptune Bangles and Sound of Jewels Collection are also a smart buy considering the same things at the high end stores are outrageously expensive.

The ring in the picture is actually available in store

Summers are officially here!!!

The Hot Indian Summer was already here since April but they have just arrived at Kathana. We have redone our look at the store. Take a look at the few pics below. The entire show windows and jewellery displays are done in Blue and Pink. We have gone for a cool blue look which is a respite from the bright yellow sun outside.




All the credit for the relook goes to Sarvesh and Sheila our creative salesperson. They did a fabulous job.Earlier too when they did a new look for the winters. 3 cheers to them.

NavBharat Times Plagiarises content from our website/blog.

This Sunday dated 6th June 2010 my father noticed a good news article in the Hindi newspaper Navbharat Times and bought to our attention. The article was titled " Jewellers par nahin, Hallmark par karen bharosa". It is well intentioned article by all means after all its educating customers and yes whatever they wrote in the article was what we have also been advocating for long. They even used a bangle image to help illustrate the point as shown above.

Except for one thing they broke the fundamental rules of journalism. The image used isn't theirs and they haven't credited the source of the image. The photo was taken by Aditya of Kathana Jewellers around 2 years back. It is used in our website and the blog to illustrate various aspects including "How to identify hallmark jewellery".
They just copied it. Period. We looked for some credit which we should have got after all our website clearly mentions that all the work is copyrighted. We couldn't find any.

The damage has been done atleast on 1 count.They chose to ignore giving the credit where its due. A lot of effort and planning ( even money) goes into conceptualizing and writing articles on this blog. They simply chose to ignore that. On another count they have trashed the ethics book by whom journalists are sworn to.

For us the battle is now finding the editor's contact and getting him to acknowledge the mistake. In any case they will simply issue a small write up tucked in a corner of the paper acknowledging our copyright over the image.

Ethics is not just a byword and especially not in the field of journalism. Where millions of readers can be influenced. Journalists cannot be judgemental in delivering news, nor can they choose to ignore the source of their information. By lifting the content from our website/blog Navbharat Times has set a bad example and we are going to fight it.

Neptune Bangle Collection...Latest Trends for 2010

The latest Gold Bangle collection to hit Kathana Jewellers.
Sheer Poetry in Gold. Will make you fall in love.
........Without raising an eyebrow.

GIA/IGI Certified Diamonds Inventory is now online @ Kathana Jewellers

Kathana Jewellers has launched their newest initiative: Diamond Search. You can now search through thousands of GIA/IGI/HRD/AGS certified diamonds (19,000+ 25,000 40,000+ at last count) based on various parameters like shape,cut, color, clarity, carat weight and price. You can then get those diamonds set in more than a dozen ring designs from the catalogue and voila you have a customized ring . So whether you want to buy an diamond engagement ring, wedding ring, anniversary ring or simply indulge-in-yourself ring, we can help you with any occasion or budget.

This brings an unparalleled choice for a user. And fulfilling our mission of continuous innovation in the jewellery retailing field. While this model is very popular in the more developed western countries, In india it is gaining popularity with incredible savings and choice.

Salient features of the new initiative:

• A choice of 10 shapes: Round ( Round Brilliant Cut), Heart, Princess, Emerald, Asscher, Marquise, Pear, Oval, Cushion and Radiant.
• Filter on the 4C's namely Cut, Color, Clarity and Carat Weight.
• One click cross-verification of the GIA reports. On the diamond search page you will find each diamonds certification house also listed for e.g. GIA. Clicking on GIA ( underlined) pulls up the report from the GIA website specific to that diamond.This feature is exclusive to Kathana Jewellers.
• Comparison of upto 15 diamonds and downloading them as excel sheet for offline comparison or emailing.
• Educational content which brings you upto speed on various aspects of diamonds so you can make a more informed decision.

You can avail of these additional services:

• Diamond sealing service: Get the diamonds in a tamper proof pack from the certification lab itself. Both GIA and IGI certified diamonds can be lab sealed by the respective labs.
• Lab report Number inscription on the Girdle for additional security.
• A Swarovski embellished ring box with personal messages. Exclusive to Kathana Jewellers.

More in coming weeks and months as we explore/analyze diamond related issues as we did with Hallmarking issues.

Little did we know that a blog post almost 2 years ago would actualize into a working model at Kathana.

Case for Ethics in the jewellery business

Standards in Jewellery Business Business Ethics -

2010 Akshay Tritiya Gold Purchase Offer

Akshay Tritiya considered an auspicious time for new beginnings and a good time to purchase gold is being observed on the 16th May,2010.

We have lined up a few discounts for you uptil the Akshay Trithiya day. We are offering an exciting 40% off Making charges on gold and diamond jewellery.

Gold coins in denominations of 5gm and 8gm are also available.

UPDATE: LIMITED No making charges on a few jewellery items too. Come Early!!! cos they are not going to last for long.

World's smallest Gita now in store @ Kathana Jewellers

The blog had been silent for some time now. But we have been continuously working to introduce new products. The latest offering is a technological marvel. A beautiful cross fertilization of ideas from chip designing to fulfilling spirituality.

Introducing! The world's smallest Gita. The crystal tablet is all of 1 cm square in size and has all the 18 chapters and 700 shlokas of the holiest hindu book in 24 karat pure gold.To be able to wear it the tablet is set in various pendent designs.

There are variations of other holy texts like Ganesh Arti and Hanuman Chalisa is available in one pendent. Gayatri mantra repeated 108 times is another one. Vishnu and Lakshmi sahastranaam is yet another variation. The crystals tablets are priced at Rs.4100 and the pendents start from Rs.9250 uptil Rs.14,000. They are truly a unique gift idea in gold.

Behind this unique product is a team of MIT professors and passionate people here in Delhi India. You can read about the team at www.prakashcenter.org. But the reason for coming up with this idea is what takes the cake.

The team at Prakash centre is committed to help children, visually impaired, to be able to see again. Most of the proceeds from this venture goes into funding this extremely novel initiative. And they have already helped scores of children see better.

Update :
Added Attraction: Read the World's smallest Gita under a 200X microscope during the 14th, 15th and 16th May.

Get your gold tested the same place where jewellers do

Every now and then one might get the urge to get their gold jewellery tested. When your jeweller claims that what he is selling is 22k or 18k but doesn't have the 5 hallmark symbols in it. What do you do? Well go to the gold testing centres called assay centre where jewellers themselves get their jewellery tested and hallmarked.

Below is a list of all the Assay Centres approved by BIS. BIS is the same body which grants license to jewellers throughout India as well.

Visit the link.
http://www.bis.org.in/cert/hallmarkass.htm

New Collection: Dubai Bangles- Fresh Designs,Exquisite finish

Latest bangle collections from AU FINJA, Dubai. These breathtakingly beautiful bangles are precision machine cut in 22k gold. Interesting interplay of white and black rhodium polish and cuts create a mirage of diamonds studded in them

We have tons of pictures on our site www.kathana.in under the women's gold jewellery as AU Finja bangles.

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